Changing the frame on addiction, one story at a time.
Evidence-based education on addiction stigma, behavioral science, and the language of recovery. Backed by research, written for humans.
Firefighters develop alcohol use disorder at 3x the general population rate. Career penalties and a toughness culture keep them silent. The PTSD-to-addiction pipeline, and the structural barriers to treatment.
$600B in annual costs. 10% treatment access. Prison at $35K/year vs. treatment at $4K. The economic case for reducing stigma is overwhelming.
The words we use to talk about addiction don't just describe it — they shape how we treat it. Person-first language, the behavioral model vs. moral failure framework, and what the research says about stigma's real cost.